Case study · Retail network

One calendar for forty branches that used to post whatever they had

Fieldkit — Branch Content System. One editorial calendar, asset library and approval flow for dozens of branches.

[Recreated key visual — no real logos, plates or faces]

Problem

Each branch posted on its own schedule, with outdated assets and mixed messages.

Approach

A shared monthly calendar, a template library and a light approval flow.

Result

Forty branches publishing from the same plan, with local slots for their own stories.

Context

Branch admins were good at posting but had no plan to post from. Head office found out about campaigns after they went live.

We kept it simple: one monthly calendar, templates for the recurring formats and a weekly slot reserved for each branch’s own content.

40branches on one calendar

Brand name, visuals and figures are anonymised. Metrics are rounded or shown relative to a baseline to protect client confidentiality.

Tell me what you are planning. I reply to every brief within two working days.