The 48-hour follow-up rule
An early hypothesis about response time and conversion.
Open to Q1 2027 engagements
Campaigns and content systems for brands with many branches and one story.
I work with corporate marketing teams and founders on launches, content operations and lead funnels. Strategy on paper, then the templates, calendars and dashboards that keep it running.
[Portrait photo — natural light, working setting]
Worked acrossAutomotive networksPropertyMulti-branch retailCorporate comms
Selected work
All case studies →Northbound Motors — Drive & Win
A prize-led campaign, a booking page and lead routing that sent every sign-up to the nearest branch within minutes.
3.4× test-drive bookingsGreenline Movement — UGC Insight Engine
Hashtag scraping and content analysis that fed the next quarter’s creative brief.
12k+ posts analysedMeridian Living — Website & Lead Funnel
Unit filters, WhatsApp handoff and CRM-ready lead capture for a residential developer.
−38% cost per qualified leadFieldkit — Branch Content System
One editorial calendar, asset library and approval flow for dozens of branches.
40 branches, one calendarClient names, visuals and figures are anonymised.
From the journal
All articles →Notebook
Half-finished thinking, updated as it grows. Some of these become articles.
Brand guidelines nobody opens
Turning a 60-page PDF into templates people actually use.
Lead quality beats lead volume
Sales teams forgive fewer leads. They do not forgive wasted calls.