A property website built around the question buyers actually ask first
Meridian Living — Website & Lead Funnel. Unit filters, WhatsApp handoff and CRM-ready lead capture for a residential developer.
Client
Residential developer (anonymised)
My role
Strategy, UX, launch
Timeline
2025 · 10 weeks
Capabilities
Website · Lead funnel
[Recreated key visual — no real logos, plates or faces]
Problem
Ads drove traffic to a brochure site, and most enquiries were not ready to buy.
Approach
Lead with price and unit filters, qualify in two questions, then hand off to WhatsApp.
Result
Cost per qualified lead fell by roughly a third within two months.
Context
The old site opened with lifestyle photography and hid prices behind a contact form. Sales spent their days answering the same three questions.
Approach
We moved unit type, price range and location to the top, then asked two qualifying questions before opening a WhatsApp chat with context already filled in.
Results
−38%cost per qualified lead
2qualifying questions before handoff
Brand name, visuals and figures are anonymised. Metrics are rounded or shown relative to a baseline to protect client confidentiality.